Ziz said:

If you're a graphics guru, you can't survive professionally without Apple products.

As a graphics professional, I can say without reservation - that statement is just simply not the case anymore. 10 years ago - maybe, but most certainly not now. I work solely on a high-end PC and most of the things I generate are gargantuan, super-complex, uber-high-res Photoshop documents that are headache-free. I also orthorectify satellite photos for wall-sized presentations and trade-show booths (equally enormous files) and they flow smoothly as well.

Those sorts of designers vs secretaries arguments simply don't apply anymore. In fact, I recently downed my Mac at home and went with a two-PC network. I had been running a hybrid for several years, but the Mac was gathering dust (literally).

I don't dislike Apple, but their role in my personal computing world has been reduced to my personal phone\music provider. I also have an iPad for business travel, but it's really just for work email and internet access - boarding pass check-in the night before a flight, schedules, that sort of thing. Nothing that couldn't be handled just as easily with a laptop.

Apple\Jobs is wise to continue with the insanely egotistical "unveilings" every year because that sort of coolest personal entertainment device vibe is what they're going to survive with.