canofhumdingers said:

I guess all that's to say that I think there are a lot of people who don't currently own ANY verion of Star Wars, but would be prompted to buy it if they saw a big ad campaign for the fully restored originals on bluray.

Just imagine the commercials...

(James Earl Jones' voice) "For the first time ever... the original theatrical release of the movies that changes cinema forever, restored to brilliant Ultra-def GreenRay quality with Dolby 12.0 sound!" (cuz it'll be the future)