auximenies said:

BTW, I think the significance of describing the announcement as "most impressive" is nothing other than using a quote from the films in order to be "clever".

This is exactly how I read that marketing statement too, and reckon it's going to mainly be a fanfare to announce the official release date for the blu-rays. With perhaps some detail on some of the extras being mentioned too.

I doubt there'll be any mention of any 3D blu-ray versions at this point, until the cinema releases are done with first...and at that point, I wouldn't be surprised if some manufacturer or other was indeed then given a 'limited monopoly' over them for a while (just as Panasonic has with 'Avatar' for the time being), thus delaying it from being available to everyone else who buys the 'wrong' 3D TV from other manufacturers...

Just for the record, I'm highly impressed with Panasonic's 3D TV range, even if I don't like their exclusive control over 'Avatar's 3D blu-ray for anyone else.