ChainsawAsh said:

The vast - and I mean VAST - majority of consumers don't understand how something shot on film can look as good as - or better than - HD video. If it wasn't made digitally, it's not as good, period.

I've encountered this many, many, many times, both with members of my family (*cough*my parents*cough*) and complete strangers in many different cities (at a Sony Style store in Vegas, a Best Buy in Chicago, the list goes on). To the average consumer, film = old, blurry, grainy, inferior, and digital = crisp, clear, lifelike, and superior.

Really?

I'm just surprised, personally I can't stand grain-less movies. Especially the Prequels. Film grain gives and sense of depth and texture, character if you wish, to movies. Digital cameras? Pristine, sure - flat and lifeless a lot more than "lifelike" though.

I even play games with film grain if they support it (Mass Effect / Mass Effect 2 would be a good example).