Another series of "borrowed" themes are the beer ads, which most look like those British/Irish/German... (IMHO pubs are not inherent to our culture, even though they're popular now) Fortunately Warka changed this boring rule and Tyskie convinced me that even "pub ad" can be funny and witty...
This doesn't mean we don't have "localized" ads, for example the last Snickers(R) spot made me laugh hysterically for minutes... (no, I can't think about it without.... buahahahahahahaha
)