I like to think of myself as enlightened, and not influenced by advertising, but recently my local supermarket chain redid the labels on their generic brand of soda.

Gone was the plain lettering of "Select Brand Cola" or "Select Brand Cherry Cola" or even "Dr. Select Brand"

Now there are sharp new logos on the bottles, including the renamed "The Dr." and "cherry" (all lower case!). Suddenly I find myself drinking them, despite being the brands I turned my nose up to six months ago.

Maybe I'm not as enlightened as I thought.