That's another thing. I go to the zoo or the mall: All the kids have bad guy shirts! Vader, stormtroopers, Fett. When we were kids there were Vader shirts, sure, but we also had Han and Chewie, Luke, the poster. You know, the HEROES.
Maybe I'm old and cranky, but is that really the message we want our kids to get?
Mind you every Friday night I watch a show with my kids knowing that the main hero is going to KILL (or be in league with the killers of) ALL OF THE OTHER GOOD GUYS. (Except one, of course.)
Wacky fun.