Frankly, I dislike the term 'reboot.' To me its right there with 'reimagining' as a marketing term for "yep, we're doing it again."
"The Incredible Hulk" could be called a lot of things. I think its just another Hulk movie that doesn't waste time on an origin or continuity. What's the point of a label for it?
James Bond and "The Simpsons," to me, are in the same boat. A series of stand-alone entertainments with only the rarest, weakest nods to any sort of continuity. Casino Royale was no more a 'reboot' to me an episode of the Simpson's that show Lisa being a baby. If the entertainment in question clearly has no concern with continuity, why should I?