Its ridiculous to say all those things (Celebration, Insider) would not have happened without Sansweet. What a bunch of propaganda. Its also asinine to say LFL was anti-fan until Sansweet came onboard--the fan club was actually a much better place and SW Insider was a magnificent mag under the guidance of fan club president Dan Madison.
Although I will say that Sansweet basically put out a focal point for the burgeoning collecting community in the early and mid 1990s, before it got huge, before the internet as well. Hats off to him I guess. Unfortunately, in hindsight this was the beginning of the end, as it made LFL realize the possibilities of milking the franchise, and his close relations starting in the later 1990s kicked off a new and unprecidented era of SW shit merchandising and total oversaturation of product placement.
But again--any of this stuff would have happened without him anyway. SW was too big for it not to.