I guarantee you that if he poured the money for the 3D conversion of all 6 films into restoring the OUT instead, and released it in a Blu-Ray box along with the 1997 SEs, 2004 SEs, and the 2011 SEs (assuming there will be more changes), he'd make all his money back and more. I think that would be more profitable than 3D re-releases.
Mainly because I know I would buy that, but I'll not see any Star Wars film in 3D, ever, no matter what, and I can't be the only one.