This is a cool article:
One obvious reason is that Texas Instruments has deep pockets to promote its system, plus the backing of propeller-head George Lucas, who dreams of making movies entirely on computers and essentially wants to show them on theater-sized monitors.
Start the revolution without digital
Roger Ebert /
http://rogerebert.suntimes.com/apps/pbcs.dll/article?AID=/19991212/COMMENTARY/212010335/1023&template=printart