I don't recall anyone else mentioning this, but...
Am I the only one who, upon first seeing the title of this thread, immediately thought it was a call to reform regarding the official Star Wars website?
No? Well, it's a legitimate cause as well, isn't it? ;)
Anyways,
Good stuff, zombie84. I was finally able to view the site in detail the other day, and I think the site is a well-needed resource...something that looks professional, sounds professional, and tackles the issues in a brief and concise (with the addition of the FAQ) as well as thoroughly detailed way.
The one thing that I felt needed work was the amount of material that the non-OT.com layperson would not understand...so much of it contained inside terms (GOUT being a prime example already mentioned) and took for granted a reader's grasp of concepts we debate about every day, or spoke in a manner that would be confusing at best, alienating at worst to an outsider (geekspeak, perhaps?). I'm guessing at least some of the material was written well beforehand without this site in mind. For certain the FAQ and basic portions of the website should be absolutely devoid of this kind of speak, but you may also want to clean up the more technical and detailed sections of the website to a lesser extent, just to keep the focus clear for the outside reader. Get down to the nuts and bolts for those who seek deeper knowledge, but keep it clear to the perspective of a newcomer.
Hopefully that comes across as constructive.
--SKot