Okay, so maybe he shouldn't call them "Star Wars" or "Star Wars SE". He can call them "Star Wars 2004 edition" or "Star Wars pre ultimate edition" or "Star Wars version 2.4A" or whatever... but it should be made clear that they are not the original movies. You say they are the same, but they aren't. That's a bit like saying, for example, that the old version of "Pscho" and the new one are the same. Or saying that the original "Blade Runner" and the Directors cut are the same. I understand that they only released the directors cut on DVD, but they clearly labelled it as such; they didn't try to hide it And the differences between those two versions are much more subtle.

Lucas is supposedly proud of the differences he's made so why isn't he promoting them? If anything he should have large print on the box advertising the fact that these aren't the crappy OT's but the vastly superior new editions...