CO said:

The only wakeup call to Lucasfilm is if the BluRay set did terrible sales, but there are enough Star Wars fans out there who 'put up' with the Special Editions to buy it.

Now I will say that because Blurays still arent in the average home the same way DVD's were, sales may not be as great as expected. NOBODY I know has a Bluray player, even I don't have one, as I am so sick of re-buying my movies over and over. Plus many people are waiting for digital downloads too, so it should be interesting to see the final sales.

But this is also one of those "game changing" releases that inspires certain people to finally give in and buy a player just so they can watch their favorite movie in the latest format. The only other ones I can think of that will draw the same attention for their BD releases are the first three Indiana Jones films and E.T.