Regarding a price for the set, here's what some random boxsets are going for on Amazon:

Rocky (6 movies): $50.99

Lord of the Rings (3 movies): $66.99

Matrix (3 movies): $70.99

Alien Anthology (4 movies): $97.99

Will we be getting all six SW films for $50? Not likely. In fact, I don't see them going for any less than $100. It's all in the name.

However, I honestly can't imagine middle class parents picking this up for their children if it exceeds $100, especially when all the films are down the aisle on DVD for <$15 each, or in $30 3-paks. $100+ may not be not "worth it", but it's a lot of money. Kinda the same way PS3 retailed for $600. It's worth it for the technology, but... ITS SIX HUNDRED FREAKING DOLLARS.

But I don't think Mr. Lucas has anything to worry about. Meh.