Sansweet is actually a fairly powerful underling at Lucasfilm. He's sort of the fan ambassador. He liasons with the public and cast and crew, he's all over conventions as a Lucasfilm rep and makes public statements on behalf of the company, he's involved in home video releases to some extent it seems, he writes books, I think he has a column or something on the official website, and other stuff. He's basically the ultimate fanboy who happened to get turned in to a real Lucasfilm employee.