so we're subjective observers then?

which from a certain point of view, would be correct - as we are surrounded by a hammer of strategic marketing and advertising - these are all designed to have a certain impact which are designed to strip away what objectivity there may have been had we known nothing about what we were about to see to create a little subjectivity. However I would think most of the time it is very difficult to predict form this subjectivity.....zzzzzzz.....uh......wait...

zzzzzz.....what was i saying......nevermind

I need some ice-cream :)