The logo is essential to "set you up" for the movie. For me, every Star Wars movie is special from the moment it starts... actually, before it starts. The logos really pull you in and heighten the anticipation.

That's why I really like the Cloud City background. Not only does the logo look like the classic Fox one, and it gives credit to Ady for his hard work, but it's also thematically fitting with the movie. Just seeing it in the first second makes my brain go "oh, I'm about to watch TESB, yeah!"...