There more I've thought of this, the more I just think it's crap.

The rebels attack the Death Star in primarily a right to left direction. Does that make the scene more tense? There are a few shots of the X-wings moving left to right... are those scenes supposed to make you feel safe?

What else... ?

Perhaps this had an effect at one point in time... but I'm guessing we're all so over-exposed to it that it no longer works on most of it.

Just like how I don't get motion sickness from videogames but my wife still does since she hasn't logged her 10,000 hours.