Baronlando said:

Lucas has always been going after the preschool/kindergarten market, the funny thing is that it never really works but he keeps trying. There was the wookie holiday special, two ewok movies, droids cartoon, ewoks cartoon, and an ocean of unsold, red-tagged Jar Jar Binks merchandise: none of it was exactly a Smurfs-type phenomenon with little kids. More trinkets is fine I guess.

It's interesting that Lucas is SO RIDICULOUSLY SUCCESSFUL that his sideprojects and spin-offs are deemed failures if they don't reach the level of international phenomenon.