Lucas has always been going after the preschool/kindergarten market, the funny thing is that it never really works but he keeps trying. There was the wookie holiday special, two ewok movies, droids cartoon, ewoks cartoon, and an ocean of unsold, red-tagged Jar Jar Binks merchandise: none of it was exactly a Smurfs-type phenomenon with little kids. More trinkets is fine I guess. (Lucas doesn't mind that his high-fallutin' NoCal artists' sanctuary is often basically like a Tijuana company that makes paddle-balls).