Recent Interview with RLM:
<blockquote>“When I did the first review, the Star Trek: Generations one, I started to record it in my normal voice and it was just horrible and dull. So I decided to do it in character to make it more palatable, especially since my goal wasn’t to just give a cursory review, but rather to get really detailed. It is a massive amount of pointless nerd deconstruction so there has to be a ‘wink wink’ element to it. If you didn’t have some kind of humor with the material you’d come off as either someone with no life at all (which is true in my case) or someone who’s a big armchair critic that thinks he knows everything. The character adds a certain level of irony and fun to it .”</blockquote>
lots of other tid bits in the interview, the creation process, the differences between series (ST, SW, LotR), and his owning of awkward.