Gaffer Tape said:

I don't think anyone is saying that sexualization is inherently bad. The problem is that it is universally done with females. Which leads into a subsidiary problem: sexualized females are deemed appropriate in movies marketed towards males and females. Sexualized males are usually only deemed appropriate in movies marketed towards females. That seems a bit odd.

I think most action movies are primarily marketed towards males. That being said, one could make the case that movies like Star Trek and Transformers are targeted towards general audiences. Aside from the miniskirt (which was really a nod to TOS) I don't think they really sexualized Uhura more than Kirk though.