Ask me 5 years ago and I'd say Phantom Menace was garbage. Ask me today, after it's been out over 10 years, and I'll say it's pretty good.
They're the type of movies that kind of bring you back to your youth, when you just went to see good conquer evil...with lasers. The stories in these movies have never been really solid, but they have a lot of nostalgia tied to them, and that's what brings people back.