TV's Frink said:

How about TV shows that didn't have the network logo, a logo telling you the name of the show you are watching, and animated promos for other shows WHILE YOU'RE TRYING TO WATCH THE DAMN SHOW!

Those on-screen ads during the shows are going to be the things that eventually make me say goodbye to TV entirely. They're sort of like the airlines charging for the use of a pillow & blanket - once started, then unopposed - that revenue stream will never go away.

Also, I see they're testing the water more & more these days to see just how big they can make the ads before people push back. The on-screen branding went the same way. At first just single-color embossed & somewhat unobtrusive...now they're full-color, complete corporate logos.

Along those lines, I would imagine we're on our way to having ad banners running continuously and we'll need software to disable them, similar to NoScript on browsers.

Fortunately, I'm not a big TV watcher. Maybe an hour a day.