So hands up all those that thought 'Avatar' would pass the billion-dollar mark after just 17 days of release then....
Looks like Cameron has proved to be a real kick-starter for this whole 3D deal after all.
I have to say that me and the family all had a great time with this new-fangled 'polarised' 3D in general, and 'Avatar' in particular, and thought it looked fantastic. We caught a RealD showing, and are all keen to see more 3D in future. Whether it comes near the quality of Cameron's epic efforts remains to be seen....
Someone somewhere reckoned they'd have preferred if the story had somehow instead been about the Human race joining forces with the Na'vi aliens to kick the ass of some other violent race that was oppressing them on Pandora....and I'd have liked to have seen that movie too.
However, I'm also okay with the 'Humans as oppressors' storyline we got in the end, and 'Avatar' certainly provided plenty of spectacle. Someone I know saw it in 2D only as he couldn't get into a 3D showing at the time, and he thought it was awesome that way too.
It's now been confirmed that there'll be a longer, extended Bluray version, by the way.
Speaking of which, here's a look at the new, official Bluray 3D logo - http://www.thedigitalbits.com/mytwocentsa175.html#010510b
Suddenly, all this 'home viewing' potential is starting to seem really close....