thecolorsblend said:

THX is not listed on Wiki's LFL filmography. And I thought the Empire of Dreams doco indicated that LFL only came about after THX.

http://en.wikipedia.org/wiki/Lucasfilm

The point, though, is that several of the things you cite are niche titles for niche audiences. THX 1138 is just about the dictionary definition of a non-mainstream release nowadays. It's interesting, I really enjoy it but it's not going to do Indy numbers on DVD (or BRD). Ditto a lot of other LFL releases. Could Willow grow in stature if it gets a respectable Special Edition release? Yeah, possibly, but what if you're wrong? What if LFL spends millions on a deluxe Willow release that doesn't sell for anything? That's a big hit for tiny LFL to take.

On THX the first thing you see is the Lucasfilm logo, regardless of Wikipedia's omission.

As for the rest, of course they aren't going to do the same business that the two most popular franchises in history do! This, however, does not preclude worthwhile profit. The cost of making a DVD is relatively low. LFL has over a dozen titles in its library available, including American Graffiti, one of the greatest films in American cinema; the overhead from the two most popular franchises in history makes up for the less popular titles, and this is how all the other studios works--Logan's Run isn't any more popular than THX or Willow, for example. LFL made $100 million from the 2004 DVD set in a SINGLE DAY. That right there pays for every single title in their library ten times over, and that's just a day of sales. I don't think you really have assessed the situation properly. LFL is shit when it comes to DVD because their department is poorly run. They couldn't even do Star Wars right, even after three re-releases, and their Indy set is lacking too.