xhonzi said:

I thought it was $39.99 on April 1.

http://www.wired.com/gadgetlab/2009/04/tauntaun-sleepi/

This Wired article seems to back up my memory. I'm afraid the $100 price tag is the $40 Think Geek price + LucasFilm royalty.

No, no, it was $100 on the page back then, but that article was saying that if they ever made it for real, they figured it would be around $40. ;) It still says $100 now because it's the same page as before with just a few changes to reflect the fact that it's actually coming soon.

At any rate, I'm signed up to get their newsletters, so I'll post updates when they're available.