I think that part of the success (so far) of the Star Trek movie is down to media manipulation.

TPM was massively slated by the press and this coupled with a rather rose tinted view of ROTJ made that film seem a lot worse than it actually was.

The Matrix was that year's media favorite and the cinema going public (sheep) bought into that line too (it's a better film than TPM but not that much better and the sequels were not that different and they were slated by the press and booed by the audience).

The Trek film is being almost universally applauded by the press, prompting people who hadn't visited the Star Trek universe to assume it was a massive difference.

Everything in the new film has been done before in other Star Trek productions, there isn't one unique concept in the film at all.

It's being marketed as "Not your dad's Star Trek", well it is, warts and all and it really should have been something so much better and daring.