Hunter6 said:
From:

http://chud.com/articles/articles/18883/1/STAR-TREK-THE-WRATH-OF-A-REVIEW/Page1.html

Tonight was the world premiere of JJ Abrams' Star Trek in Australia... or so everybody thought. Paramount actually secretly brought the film to the Alamo Drafthouse in Austin, Texas, where a crowd had assembled for what they thought was a free screening of Wrath of Khan. When the show let out excited reactions hit Twitter; while I've been highly and vocally skeptical about this rebootquel, the responses - especially from a couple of other skeptics - have me heartened.

I'd be so pissed, thinking I was going to get to see the Wrath of Khan on the big screen for free, only to witness Abrams pulling his pants down and taking a giant crap on the big screen before my very eyes.

Okay, so I am just kidding. Even though I have my doubts about the new film, this is really cool that they did that. That was an obvious outreach to fans, as they would be the only ones taking up the offer for a free screening of The Wrath of Khan. Really cool way to have a free, ST fan only, exclusive screening of the new film. Had they announced it was the new playing, hoards of folks outside fandom would have invaded, including the media. Whoever was behind this whole idea, very impressive stuff.