Just started skimming through this thread... nice to see others feel the way I do about this movie. My original excitement at the prospect of a reboot gave way to guarded optimism after the first trailer, turned to faint hope after the TV spots, and has ultimately become utter disappointment after watching the most recent ad Hunter6 linked to.
It's a shame really... the film could have had so much potential. Can't say I'm really surprised, though -- it's just more of what Hollywood does these days:
- place effects before storyline
- eliminate any trace of originality and distinctiveness to appeal to the lowest common demonitator
- rehash formerly original concepts to death before they dare pursue a truly original idea
Hollywood truly does not understand what the masses really want, not least of all when in comes to Star Trek. From Generations onward, the Star Trek mojo became lost. Look at Wrath of Khan: is that movie regarded as the best of the franchise because of its gratuitous sex scenes, explosions, and incomprehensible action sequences? No... it's because it has excellent archetypal characters and an intelligent storyline, both of which create good drama.
At least the posts in this thread remind me that, despite my misgivings and what Hollywood believes, there are still intelligent people out there who are cognizant of the trash which is being pushed on them.