Vaderisnothayden said:Star Wars has turned into such a cash in. It always was a big merchandising thing, but it really ramped up in the 90s.
Not really. If you thought the 90s were bad I'd hate to see what you thought of 1978. Merchandising has been an integral part of Star Wars since its inception, the only difference is that it stopped having good movies to justify the fun commercial whoring.