its not a matter of it being worth the money for me, because it is.
But the principle of it does bother me and I was torn whether to get it or not. This is content we use to get for free and is essientially advertising, and its wrong to pay for ads.
that said I'm weak and I got it anyways, the reason being that this was something that would only be around now (the pre-Ep3 hype I mean) and I figured I might regret it if I didn't get it.