RoccondilRinon said:
Yeah, I've an amateur interest in graphic design and typography. Just like it's obvious that someone used Powerpoint to make his presentation slides, if someone uses a Pages template for a poster it distracts me. If I recognise a typeface I know that instantly colours my opinion of a work — Arial = lazy and uneducated, Trajan = fashionable/cliché, Gill Sans = British (don't ask me to explain that one), Optima = subtly stylish, Gotham = trendy, etc.

That's because Gill Sans is the BBC font, and Twinings Tea uses it too.

And yeah. Arial is nup. Use Helvetica instead.