In regards to that Spider-Man 2 display, TLSO:

I'd be wary of displays like that. Most of the ones I've seen haven't really been optimally set up. I actually know what all the settings and specs are on my hdtv, so I have the blu-ray connected over hdmi with 24p mode turned on and I keep the tv's picture settings on the "standard" preset (it's "vivid" out of the box) with cinemotion turned off. It's a fairly new set also, which helps. I think the stores aren't really giving people a good idea of how blu-ray can look.