I don't think you guys are quite getting this. It's meant to mimic a constant height setup, which is what decent theaters employ when displaying movies at different aspect ratios.

Nothing should be squished or cropped at all. Scope films should take up the entire screen when properly scaled, and if the Blu-ray author has a brain, the subtitles, if not already burned in, should appear within the image. Placing subtitle info within the black bars is a holdover from the laserdisc era that was wrongfully passed on to DVDs and probably a lot of Blu-ray discs.

All other material should be displayed at the proper proportions with sidebars just like they do in the theater with curtains; nothing should be cropped.

Constant height setups are the shit in the front projection world and I hope to have one someday. In the meantime, this is a cool solution. I hope we see more displays like this.