I'll be first in line in April:

http://www.pcmag.com/article2/0,2817,2338658,00.asp

Jay said:
What miracles will need to occur to convince the naysayers that everything is just fine?

I answered this question above :)

Which is more profitable for a studio: distributing films digitally to content providers and selling them for $9.99 each, or distributing physical media to retailers and selling films for $19.99 and above? I'd be willing to bet that studios will end up making more profit sticking with physical media, and that's why they're in no hurry to kill the shiny disc.

If you had asked the same thing back in 1996 about downloading music, I would've totally agreed with you. Why would any recording studio distribute singles at 99 cents each instead of the full album for $15? It just doesn't make sense. Fast forward 10 years and that's exactly what happened.

The $9.99 film wouldn't come with any extras beyond the cover art. I suppose they could include a commentary track, but you wouldn't get any behind the scenes videos. That'd be perfectly acceptable to me, but it would have to have nearly the same portability as current DVDs and it would be nice to be able to buy the behind the scenes stuff at maybe an additional $5. Bandwidth costs a lot less than shipping, printing, and packing, so they'd make a ton more money. And they wouldn't have to use any content providers other than themselves if they didn't want to. I'm more than willing to buy direct from Universal, WB, Fox, etc, etc for that price.