Jay:
Don't get me wrong. I want to see Blu-ray succeed. I want to see it take off as the next format. I do not want to see it become a niche. If it becomes a niche, then player prices will stay high. If it takes off though, player prices will come way down (they should be down already, but whatever). I would love nothing more than to buy a Blu-ray player right now, if the price was lower (under $200). When that happens, I'll be the first in line to buy one.