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Originally posted by: bwims
...why would George bring out the original theatrical release now, when he can re-release it later (like Spielberg did with E.T.)
Spielberg released the theatrical cut of E.T. and the modified version at the same time. In the same box, no less. Around $20 at most places when it was new, packed with extras and a DTS track.
Originally, he planned to release the theatrical cut only in the deluxe box set ($60), but there was such an outcry from fans that he changed it at the last minute. His decision to change things at the last minute was mostly due to marketing considerations, I think, but I'd like to believe he also came to his senses and realized that it was the right thing to do.
I'd say we have a snowball's chance in hell of ever seeing all three Star Wars films in both theatrical and SE formats plus extras for anywhere near $60. I think the pricing of the Alien Quadrilogy will be the model for the SW box set.
I agree that there's a possibility that all this Star Wars business is just that--business. Lucas could simply be building demand. However, other than rabid fans, who will purchase a second Star Wars box set, even if it's 3 years later? Not the average consumer. To them, Star Wars is Star Wars, which is why the SE box set will sell so well.
Only true fans, of both the series itself and of film in general, care that the theatrical cuts might never see the light of day. And we don't need Lucas to build our anticipation; we want it already.
I think this is really about Lucas digging in his heels and being stubborn, not wanting to look like he's given in. It would be like admitting he's been wrong all this time (which he has been).