Well if a movie is not made for my generation as you put it, designed lazily and does not even remotely try to gain my interest then they won't get my money plain and simple and i am not alone in this.
There are plenty of the thirty something year old crowd to those in there forties or fifties that will not plunk down 10 bucks or whatever to see a teen centric film that bastardizes something they have loved all their lives long.
I am not even a trekky I am a lesser fan of the original film series and was first a fan of the original star wars trilogy and even i hate the look of this trailer. The colors remind me of the speed racer movie that the matrix guys made.
If paramount can spend some money on restoring the old films for dvd and blu ray then i will be more than happy to watch those and forget this joke even exists.
I cannot forget the prequels and special editions of star wars because i can't watch the originals in an acceptable quality. If i could watch them in a high quality source the special editions and prequels become a secondary issue and i can forget they exist even if they destroyed star wars credibility in the long run.
I mean i can still watch the 3 Indiana Jones films in a good quality release on dvd and don't have to watch the fourth film, or even own it. I don't have to watch bad added cgi and hamfisted story changes that make zero sense.
Its like the 2008 clone wars movie looked like shit on film and yet the Blu Ray release is stunning because after all the movie was created entirely in the digital domain. I bet you anything Ebert saw it on film. If he saw the Blu Ray even he would say it is visually stunning, but that does not help the awful dialogue and nonsensically childish story.
Similarly i bet that this new trek film will wow audiences visually in imax and dlp, since it was made with zero film and only shot on hi definition video cameras. The movie and its color palette is obviously chosen for the eventual Blu Ray release and those who have one of those TV's that has videogame like colors. Me i like film its more natural and more real. And if you can set up your hdtv display and watch your blu rays that way that is what i will do once i have one.
And as an anime and film enthusiast i would today if i had the money. Even the criterion collection is going to re-issue there Kurosawa films in 1080p. And Kino film metropolis. The first Miyazaki film on Blu is the castle of cagliostro in japan, I bet sometime in the next couple of years Disney usa will issue the ghibli collection on blu. Bond is slowly coming out on Blu, and star trek the tv series and movies are in the works. Almost anything i want or can think of is coming out of course except star wars thanks to george lucas.
I also want star trek the next generation in HD but cbs digital is still waffling on doing that one. Since the effects and edits were primarily done on video as a cost cutting and quick turnaround measure back in the days before HD and digital video were viable. The shows were shot on 35mm panavision film supposedly but they would have to redit the shows from scratch using the studio video masters as a guide.
Unlike say the original star trek series which was all composed in the realm of 35mm film. They went back to the original negatives which had no generations loss but did not have the old opticals saved they had to be redone. There are 2 stories on this one is either they were in terrible shape and would show all the flaws that when they did the effects in the sixties. The other is like most studios do the elements were dumpstered and not saved. This is probably the real reason why the effects had to be redone. A lot of the deleted scenes and effects stuff was sold to fans because they would have just thrown it out anyways.
I believe that George Lucas is the first person in the business to devote his own finances to Preserving the props and opticals and every piece of film used on his movies. He had to do it because the studios would not do it and he was not going to leave the existance of all his work up to them.
This was done after return of the jedi was finished and skywalker ranch was finished. Unfortunetely a lot of star wars props were stolen or were just plain thrown away. Any of the sets that did not have to be reused on the sequels were also junked. The original death star model was dumpstered when ilm moved and a dumpster diver got it and eventual it found its way to a fleamarket where a fan purchased it.
It was later resold at auction for a high price and is in that fans collection.
These peices are not seen as art because film and television is a world of mundane work and is just done for making money. The effects houses back then in the sixties would do the set up shoot it, and it would be then torn down. A weekly tv series was just that work to meet a deadline. That does not say that did not have any pride in their work.
I for one wish the opticals had been saved and could have been reused on the remaster of trek since Richard Edlund worked on that show.