I remember that campaign quite well. In fact there was a HUGE billboard (with that half-face Vader from the laserdisc/vhs covers) that I passed every day going to school that said "get the original ONE LAST TIME". At the time it was no big deal because, hey, what could ever be better than laserdisc? Lucas had been on the rag for years about a couple of cantina masks and some of the X-Wing manuevers, but nobody expected whole scenes would be turned into fucking Who Framed Roger Rabbit. (Actually, my friend thought the Jabba scene looked more like those Frosted Flakes commercials)