Gaffer brings up some very good points about the spoilers. Reminds me of the Planet of the Apes DVD where the statue of liberty appears on the cover, giving away the end before you even start the movie. Even the prequel trilogy cover shows Obi-Wan and Anakin fighting, which is pretty spoilerish.
Many people defend the prequels in their giving everything away, with arguments like, "Oh come on! You already knew all that stuff would happen anyway!" The fact of the matter is, and this is a huge shock to some people, NOT EVERYBODY IN THE WORLD HAS SEEN STAR WARS. Forgive me for shouting. And new people are being born every minute. There are people out there who are, and will, experience Star Wars for the first time beginning with TPM and ending with ROTJ. I admit it would take a fair deal of better planning than George managed in order to have kept things like Anakin being Darth Vader and Luke and Leia being twins (though I still maintain that it could have been accomplished quite easily), fine, we have no choice but to give those up as a lost cause, watching the PT first spoils the OT. But anybody watching it from Episode I with no prior SW experience has no idea what is going to happen, why give everything away on the box out of this ignorant, "Derr derrr derrr, they already know what happens d-d-dummy, deerrr deerr derrrr." retard line of reasoning.
Gaffers comments on Citizen Kane and Casablanca were pretty cool, they made me laugh. More evidence that normal standards don't apply when it comes to Star Wars.
Sorry Gaff, just saw the prequel set in a store for the first time earlier this evening, but I didn't stop to read the back of the box.