negative1 said:
"it too was aimed at children ... because judging from the marketing

perspective, that's what sold the movie to the studio, and other investors, in looking at the

long term profits..."

That's not really true. The toys were almost a YEAR after the fact, they were completely unprepared for that kind of kid interest, and had nothing ready for the kids. The studio even GAVE UP its merchandising rights, thinking them to be worthless. It was not initially marketed to children, it was sold to sci-fi/ comic book guys (at conventions etc.) along the same demographic as Star Trek.