negative1 said:
and who was the original 'star wars' trilogy aimed at?

I don't know who it was aimed at, but what I've read about its initial reception indicates that it was popular with teenagers and young adults in addition to the kids, and it even did okay by the critics. ANH and Empire have since become two of the most highly-lauded films of all time. Clone Wars has no traction whatsoever amongst adults, was panned by critics, and will never even approach the level of respect given to the OT.

Conclusion: The Original Trilogy was aimed at general audiences, and Clone Wars was aimed at kids and die-hards. If the CW generation is the standard-bearer for SW fandom now, it truly is a different body than the OT fandom that appeared 30 years ago. It is a body grown not from wide and enduring appeal, but from a targeted attempt to capture a very specific demographic.

Edit: Found this on Wiki: "It was targeted to a specific audience for specific reasons. We accomplished that mission, and it will continue in another medium." Was ANH "targeted to a specific audience for specific reasons," or did Lucas just want to make a great film?