You may have had a DVD player 11 or 12 years ago V, but many of us did not. I switched from VHS to DVD back in 2001 when DVD players started getting really cheap. In 1999 my cousin won a DVD player, he is the first person I knew who owned one. I thought it was cool, but I didn't feel it was worth the money, especially since I already owned a good sized library of VHS tapes. Keep in mind, they were still making VHS tapes up until 2005 or early 2006, I believe. The fact that they were making them that late, meant there was still a profitable market for them. That means there is a whole market of people who were only forced to adopt DVD three years ago. These people certianly have no intention of replacing all their DVDs with Blu-ray when they have only just begun replacing their VHS with DVD at this point. No matter how you spin it, this change came quickly, much quicker than the prvious change, and unlike the vast advantages of switching from VHS to DVD, the advantages of DVD to Blu-ray are minimal for those without HD TVs.