negative1 said:
most people will never make a film, let alone grasp the concepts of what goes into it,

which is why, unless you are in filmmaking, or a student of it, appreciation for it is

very low on the list of priorities.

Wrong. I'm not a filmmaker, nor a formal student of film, but I can tell you that I watch films differently than the general population (as evidenced by what I consider "good" as compared to what is popular). Certain films move me emotionally in the same way that a great piece of music does (and I'm not a musician, either!), and have moments that I have great appreciation for. For me this goes beyond mere "entertainment".