C3PX said:Something that has always bothered me about Blu-ray from day one, the cases. I find them very unattractive, being bright blue just doesn't do it for me. Anybody else feel this way?

My theory is that the cases are just used in that pretty cheap-looking blue plastic format until Blu-Ray becomes the norm (to differentiate it between DVD). Then they'll ditch that disgusting blue box and start getting a lot more creative with the designs. We already witnessed this with the "Blu-Ray" inlay paper:

as you can see; each new release begins to shed off the first designs. I have no doubt this will happen to the cases eventually. The Blue circle around the Blu-Ray logo will also dissappear. Just like DVDs before it.

I remember seeing a 1998 Godzilla DVD... (really early) it was COVERED with DVD logos and it was in a weird transparent cd-jewel-case-material case too! So it's just a matter of time.