His middle name is Walton.

George or georged, just sounds so much better than Lucased. "They sure georged that movie up with the new DVD release!" sounds a lot better than say, "They really lucasized that movie with the last DVD release" or "They sure lucased that release!" or even, "Man, did you see that new DVD release, talk about a walton of a release!"

I think we should stick to george. But, I think, as sluggo may or may not have already pointed out, it is very likely people will take it as a reference to Gee Dubbaya.

On a side note, George Lucas' wikipedia page had a link to this guys wikipedia page, Gyogy Lukacs, of whom I am now a huge fan.