Not just another SW video game, this is sort of Shadows of the Empire II as it were. It has a novelization, a role playing game, action figures, comics, a making of book, and a version for every current system. Only thing it is missing is a soundtrack and topps trading cards.
With the last so called "Star Wars multimedia project" which was Shadows, the central bit of media seemed to be the book. In this case, it is obvious everything is aimed at selling the games.