I don't think I am going to try to "brain wash" my kids into liking Star Wars by throwing it at them everyday in hopes they will catch onto it. I have a feeling they will end up liking it on their own, if only because they have fond memories of watching it with their dad when they were kids. I think by over saturating them with SW, it only stands to make them less likely to enjoy it in the end. Sometimes less of something is more.
In fact, after reading this thread, I have decided that the novel is probably the way I will introduce my kids to SW. I just pulled it off the shelf the other day and began reading it, and am really enjoying it. I can't help but think how cool it would have been to have read the book before seeing the movie, and to imagine all this stuff in your own head for the first time. My mom always read to me when I was a kid, and I loved those moments. In fact, I am going to start reading books like the Odyssey and The Lord of the Rings to my kids while they are still in the crib (mostly just to so they can hear dad's voice). I'll probably throw SW in their too. When they get old enough that they will be able to understand the stories, I'll read them to them again (maybe I will take some time and rewrite my own abridged version of the whole OT just for the purpose of reading them to my kids, I already though of doing that for Lord of the Rings, and other classics. I could even write a more serious abridgment of the PT).
As for kids and TV lj brought up a good point about the "boob tube'. As a guy who had lived most of his adult life without owning a TV, and not missing it one bit, I think when I have kids we will have very limited TV viewing times. I don't want to isolate them from the word of TV, they will learn about it and want it eventually, hearing about it from friends or seeing it at friends houses, but I don't think I will intentionally set them down in front of it to watch anything until they are old enough to ask for it. In fact, my wife and I, who watch very little TV as it is, will probably limit our TV viewing to nap times and after bed time, so that they don't see us watching it either.